Footlocker.com launches PIP targeting e-commerce buyers
The program targets consumers who order from the footwear company's e-commerce site. Equally split between female and male segments, these consumers spend an average of $100 on athletic footwear and apparel. Most are 12- to 30-years old. Buyers' average household income is $60,000.
Approximately 725,000 packages are sent each year. Pricing begins at $75/M.