Flax Art Puts Reliable Home Office Up for Sale

Share this content:
Flax art & design, the multichannel marketer of art supplies, framing, paper products and gift items, said this week that it is exploring the sale of its Reliable Home Office brand.


Flax wants to sell Reliable Home Office so it can focus on its two larger brands, Flax art & design and T. Shipley, according to the company.


Reliable Home Office was acquired by San Francisco-based Flax in 2002. It consists of a catalog and Web site, reliablehomeoffice.com, and targets the small office and home office market. The product selection includes high-quality furniture, lighting, storage and office accessories.


The brand's house file has more than 330,000 names with 10,000 names in its 24-month file. The average order size is more than $180.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above