Flax Art Puts Reliable Home Office Up for Sale
Flax wants to sell Reliable Home Office so it can focus on its two larger brands, Flax art & design and T. Shipley, according to the company.
Reliable Home Office was acquired by San Francisco-based Flax in 2002. It consists of a catalog and Web site, reliablehomeoffice.com, and targets the small office and home office market. The product selection includes high-quality furniture, lighting, storage and office accessories.
The brand's house file has more than 330,000 names with 10,000 names in its 24-month file. The average order size is more than $180.