Five Important Takeaways From eTail West

Share this content:
Five Important Takeaways From eTail West
Five Important Takeaways From eTail West

Before I get into the good stuff, I must let you know - it apparently rains in Palm Springs. But don't cry for me, it was short-lived and the rest of my time in the desert was beautiful. Though cry for me a little, I spent most of it in hotel conference rooms.

Onto the takeaways

1) Personalization tops the discussions. The hot topic was personalization. Perfect personalization is seemingly both within reach and discussed as something that may never be attainable. Balancing the ability to reach consumers wherever they are while not annoying or worrying them with privacy is still a debate being discussed. 

2) Cross-device pain. There were plenty of companies at eTail that help clients track their customers regardless of what device they use, but clients still feel less than confident they have that holistic view.

3) Symbiotic relationships. A lot of talk about the mutually beneficial opportunities for retailers, vendors, and brands to share content, data, and technology to reach customers more intelligently. 

4) Where to start. The fireside I hosted featured Tommy Lamb, director, CRM & Loyalty at Teleflora, who talked about purchasing marketing technology. He answered both beginner and advanced questions about how to start the process and when to loop in executives from other teams, an important step many forget to do.

5) The "A word." Amazon. People I talked to were in awe of its tech and its innovation, and acknowledged traditional retailers needed to up their new concepts to compete with the eTailing Goliath.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above