Fingerhut to Use Quadstone System for Database Marketing

Share this content:
Quadstone, Boston, a provider of customer intelligence software and services for customer relationship management, said yesterday that Fingerhut Cos., Minnetonka, MN, has selected the Quadstone System to help the company in its database marketing initiatives.


Fingerhut's business intelligence team, which is comprised of marketing and statistical analysts, will use the system to develop models in support of direct marketing campaigns. The campaigns will promote brand names such as Fingerhut, Figi's, Old Pueblo Traders, Bedford Fair, Willow Ridge, Brownstone Studio, Lew Magram and Popular Club.


Fingerhut said it put the Quadstone System through a rigorous proof-of-concept exercise before deciding to buy. The test indicated that the system was able to analyze "quickly and accurately" massive amounts of data while integrating with Fingerhut's existing IT infrastructure, Fingerhut said.


Fingerhut will use the Quadstone System to analyze online and direct marketing campaigns and to predict customer behavior in areas including response to promotions, dollar amount of orders, pre-shipment cancellation of orders, lifetime value of customers and saturation of promotions.


"Our current priority is to improve the speed with which we can deliver, verify and deploy our response and lifetime value models," said Michael Sherman, president of Fingerhut Cos. "Quadstone System provides analysts with a highly productive environment, and we will leverage it to keep pace with our more dynamic consumer markets."
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above