Fingerhut to Use Quadstone System for Database Marketing

Share this content:
Quadstone, Boston, a provider of customer intelligence software and services for customer relationship management, said yesterday that Fingerhut Cos., Minnetonka, MN, has selected the Quadstone System to help the company in its database marketing initiatives.


Fingerhut's business intelligence team, which is comprised of marketing and statistical analysts, will use the system to develop models in support of direct marketing campaigns. The campaigns will promote brand names such as Fingerhut, Figi's, Old Pueblo Traders, Bedford Fair, Willow Ridge, Brownstone Studio, Lew Magram and Popular Club.


Fingerhut said it put the Quadstone System through a rigorous proof-of-concept exercise before deciding to buy. The test indicated that the system was able to analyze "quickly and accurately" massive amounts of data while integrating with Fingerhut's existing IT infrastructure, Fingerhut said.


Fingerhut will use the Quadstone System to analyze online and direct marketing campaigns and to predict customer behavior in areas including response to promotions, dollar amount of orders, pre-shipment cancellation of orders, lifetime value of customers and saturation of promotions.


"Our current priority is to improve the speed with which we can deliver, verify and deploy our response and lifetime value models," said Michael Sherman, president of Fingerhut Cos. "Quadstone System provides analysts with a highly productive environment, and we will leverage it to keep pace with our more dynamic consumer markets."
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above