Fingerhut Readies First 2 Catalogs of 2003

Share this content:
Fingerhut will mail two catalogs in January targeting different segments of the house file of Fingerhut Direct Marketing, Minnetonka, MN.

The first will mail Jan. 13, followed by the second Jan. 27.

The first book will consist of "about 200 pages," spokesperson Mary Pernula said. "It will be pretty close to the last one [regarding the] number of items [in the catalog. It will include] most general-merchandise categories, including consumer electronics and housewares."

The second catalog, with items priced below $125, will include about 100 pages and have the same merchandise categories as the early January book.

"They are different books, but we won't get into specifics about the lists," said Pernula, who would only say that millions of each book would mail.

The company's holiday 2002 issue, which dropped Nov. 9, was the first book mailed since FAC Acquisitions, whose principals are Ted Deikel and Tom Petters, bought Fingerhut from Federated Department Stores in July.

About 160 temporary and permanent workers were hired in St. Cloud, MN, to handle holiday orders. Pernula said she did not know how many would remain after the holidays and added that it was too early to determine holiday sales results.

She described the outlook for 2003 as cautiously optimistic.

"The schedule [for the printing and mailing of new catalogs] will depend on results, but we expect them to go out at least quarterly and perhaps more often," she said. "But if the results don't come in, we won't keep mailing. Everything depends on results. We're expecting things to go well."

She also said the company is pleased with the results of the recently launched


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above