Fingerhut, Holsted Team on Jewelry Effort

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Fingerhut Direct chose Holsted Marketing Inc. for its first major outside revenue-generating program since the restart of the company following its closure by former owner Federated Department Stores.

Fingerhut Direct is working with Holsted on a direct mail continuity program offering jewelry products. Two mailings dropped Nov. 1 to 100,000 households promoting two of Holsted's most successful jewelry programs. A third mailing offering "Lady Sterling Jewelry" will be included in Fingerhut remittance envelopes in mid-November, reaching another 100,000 households.

With each mailing the first shipment of jewelry is offered free -- with minimal shipping and handling costs -- allowing customers to preview the collection.

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