Fingerhut, Holsted Team on Jewelry Effort

Share this content:
Fingerhut Direct chose Holsted Marketing Inc. for its first major outside revenue-generating program since the restart of the company following its closure by former owner Federated Department Stores.


Fingerhut Direct is working with Holsted on a direct mail continuity program offering jewelry products. Two mailings dropped Nov. 1 to 100,000 households promoting two of Holsted's most successful jewelry programs. A third mailing offering "Lady Sterling Jewelry" will be included in Fingerhut remittance envelopes in mid-November, reaching another 100,000 households.


With each mailing the first shipment of jewelry is offered free -- with minimal shipping and handling costs -- allowing customers to preview the collection.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here