Fingerhut Debuts Blow-ins Through Singer Direct

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Singer Direct Inc., Scarsdale, NY, said yesterday that it is offering the new-to-market Fingerhut catalog blow-in program effective immediately. The program has 35 million annual insert opportunities and a cost of $35/M.

Fingerhut buyers are 83 percent female with an average age range of 35-55 and average household income of $35,000. They purchase electronics, jewelry, home furnishings, housewares, home improvement products, sporting goods and apparel.

The minimum test quantity for the program is 100,000.

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