Fingerhut Buys Lew Magram, Brownstone

Share this content:
Fingerhut Cos., Minne-tonka, MN, yesterday acquired the Brownstone Studio and Lew Magram catalogs, which both sell women's apparel and accessories. Brownstone and Lew Magram were owned by StyleSite Marketing, which filed for Chapter 11 bankruptcy protection in January. Fingerhut purchased assets in a bankruptcy court sale that included inventory, trademarks and customer lists. It is expecting to run the new business under subsidiary Arizona Mail Order Co., Tucson, AZ, which it acquired in August 1998. The merchandising and creative staffs of both catalogs will remain largely intact, and Fingerhut did not acquire warehouses and telemarketing as part of the purchase. This marks the second acquisition by Fingerhut in the women's apparel category in the past two years. In December 1998, it purchased Bedford Fair Industries, giving it the women's apparel catalogs Bedford Fair and Willow Ridge.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above