Federated Will Rename Stores as Macy's

Share this content:
All regional Federated department stores will change their names to Macy's in January, the company said yesterday. The decision affects regional stores that operate as Burdines-Macy's in Florida, Bon-Macy's in the Pacific Northwest, Goldsmith's-Macy's in Tennessee, Lazarus-Macy's in the Midwest and Rich's-Macy's in the Southeast.


Macy's also plans to introduce a new national customer loyalty program and an enhanced national gift and bridal registry. The loyalty program "will be more robust and will have more advantages for our credit card customers," said Peter Sachsi, Federated's chief marketing officer.


Circulars and catalogs will continue to be produced by regional marketing departments to reflect each area's "hometown values," he said.


One of the biggest changes next year involves macys.com. Currently, links to each of the regional chains are found at the bottom of the home page. Next year, visitors to the site will be asked to type in their ZIP code in order to view the circulars and catalogs online for their region.


The company also expects to have greater leverage in developing exclusive merchandising arrangements with vendors and to expand its own private-label brands as a result of the name change.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above