Federated to Use Digital Photos in Catalogs

Share this content:
Federated Department Stores Inc., Cincinnati, will begin using digital photography in place of traditional photography for its Bloomingdale's Direct and Macy's Direct catalogs and its direct-to-consumer sales efforts by the end of this year.


Federated signed an agreement to use Vertis, a Baltimore-based provider of integrated advertising and marketing solutions, as its vendor over the next 12 months.


Under the agreement, Vertis will use its photography studios in New York and Harrison, NJ, to acquire images for Federated Direct. The shift is expected to lower costs for Federated, which previously used multiple vendors to meet its photography needs.


"This agreement will help us realize substantial cost savings and dramatically improve our ability to create, modify and manage our catalog and Internet sales tools," said Dawn Robertson, president of Federated Direct.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here