Federated Partners With WeddingChannel.com

Share this content:
Internet bridal registry WeddingChannel.com, Los Angeles, and Federated Department Stores Inc., Cincinnati, yesterday announced their agreement to bring together both company's expertise in the $10 billion wedding gifts and bridal services arena. Federated will invest an undisclosed amount into WeddingChannel.com.


By combining bridal registry operations from Federated's 403 retail stores and associated online sites with WeddingChannel.com's content, the companies will create what will be the world's largest online wedding registry hub. Wdding party planners and consumers will be just a click away from the product inventories of Federated's retail operations which include Bloomingdale's, The Bon Marche, Burdines, Goldsmith's, Lazarus, Macy's, Rich's and Stern's.


According to Donald Drapkin, chairman of WeddingChannel.com, the companies also will make use of their relationship with Conde Nast's BRIDE'S.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above