Federated Adds Macy's Name to Regional Brands

Share this content:
Federated Department Stores Inc. will couple the Macy's name with all the company's regional department store nameplates starting Aug. 1.


The rebranding is part of a new national strategy to leverage the Macy's brand, streamline operations and improve the shopping experience.


As part of the rechristening, The Bon Marche will become The Bon-Macy's, Lazarus becomes Lazarus-Macy's and Goldsmith's becomes Goldsmith's-Macy's. Burdines will become Burdines-Macy's in February.


The regional chains will keep their headquarters. The integration began earlier this year with the Rich's-Macy's nameplate.


Customers in markets now served by the regional chains soon will receive new credit cards that have the combined nameplates. The cards are also good in Macy's stores nationwide and on www.macys.com.


A new chief marketing officer position for Federated has been created to support this national Macy's branding strategy. Peter Sachse, president/CEO of The Bon Marche, assumed this New York-based position. He will oversee a Macy's fall media campaign entrusted recently to Lowe.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here