Fasano Announces Fredericks.com Buyers at Postal Address

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Fasano and Associates List Management, Los Angeles, has made available the Fredericks.com file of more than 114,000 Frederick's of Hollywood Internet buyers at postal address.


The Frederick's file is 68 percent female and has an average unit of sale of $85. The median age is 36, and 50 percent of buyers have children at home.


The Internet buyers at postal address are available in one-, three-, six- and 12-month recencies. The base price for 12-month Internet buyers at postal address is $155 per thousand. Product selections include lingerie, sportswear, dresses, hosiery, wigs, accessories, shoes and menswear.


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