Fanball.com Introduces Hockey, Racing Coverage

Share this content:
Sports site Fanball.com will begin its coverage Sunday of the National Hockey League and NASCAR as those professional sports leagues head into new seasons.


The site also has begun beefing up its coverage of the National Basketball Association and the Professional Golfers' Association, with plans to offer more stories on individual players and their rankings by position. Game previews and online chats with editorial writers are other enhanced features at the site.


Fanball.com has been targeted to fantasy sports league participants as a source of insider information. It offers original news in six sports, as well as a fantasy football league.


Adding hockey and race car coverage to its news offering was meant to tap into a new audience, said Robert Kelen, vice president of business development at Fanball.com Inc., Minnetonka, MN. However, the site will remain focused on the 30 million-plus market of fantasy league participants.


"Adding new sports won't make us ESPN," he said. "We won't have a brand with that type of recognition in a million years. But we are always looking for ways to attract new and different types of viewers."


Average viewers in August spent more than three hours at the site, which was the best "stickiness" performance in the sports category, according to PC Data Online, Reston, VA. However, the market research firm ranked Fanball.com 14th in unique users, pulling in 532,000 viewers that month.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above