Fabrik Communications Announces E-mail-based DM Service For Catalogers

Share this content:
Fabrik Communications Inc., San Francisco, officially launched its Fabrik Direct division yesterday, an e-mail-based direct marketing service for publishers and catalog merchants. The new operation will focus on helping clients identify and secure prospects while building a better understanding of their existing customer's needs through online-based programs that use customized e-mail messaging.


Fabrik Direct said it will leverage its parent company's core competencies in e-mail, Internet, and database technologies as it goes about developing targeted, low-cost direct e-mail campaigns to increase sales and revenue for clients.


According to, Butch Winters, CEO at Fabrik Communications who characterizes Fabrik Direct's e-commerce solution as a killer application, "Many businesses now recognize e-mail as an indispensable tool for communicating with customers and prospects alike."


He said the company's expertise in messaging, database services, and direct marketing will help clients develop more profitable, long-term relationships with their customers.


For catalogers specifically, Fabrik Direct will focus on helping merchants to "reactivate dormant customers, reward frequent customers, and move seasonal stock." The company also says its programs can help increase catalog sales by inserting up-selling and cross-selling suggestions into existing e-mail-based customer acknowledgments and order confirmations.


Fabrik Direct's parent, Fabrik Communications, Inc. (www.fabrik.com) was founded in 1994. The company is an integrated developer of Web, messaging, and database technologies that assist corporate clients with their customer acquisition and retention programs. The privately-held company also owns and supports the Catalogs2GO.com catalog portal.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above