Eziba Faces Hard Times

Share this content:
Eziba, the multichannel marketer of hand-crafted items from around the world, is struggling to pay creditors and expects to announce layoffs as a result of a computer error last fall that resulted in lost catalog sales, according to published reports Friday.


The computer glitch caused North Adams, MA-based Eziba's fall catalogs to be mailed only to infrequent customers and not to frequent buyers. The error was not discovered in time to correct the problem and prevent the mailing. As a result, sales were down for September and October and the company is now in a cash crunch.


The company is reportedly working with its creditors so it can continue to operate.


Strong sales in November and December helped minimize the seriousness of the problem, the reports said.


Eziba's board had not made a final decision regarding how to proceed last week. An announcement is expected to be made by the company this week.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above