Eziba Faces Hard Times

Share this content:
Eziba, the multichannel marketer of hand-crafted items from around the world, is struggling to pay creditors and expects to announce layoffs as a result of a computer error last fall that resulted in lost catalog sales, according to published reports Friday.


The computer glitch caused North Adams, MA-based Eziba's fall catalogs to be mailed only to infrequent customers and not to frequent buyers. The error was not discovered in time to correct the problem and prevent the mailing. As a result, sales were down for September and October and the company is now in a cash crunch.


The company is reportedly working with its creditors so it can continue to operate.


Strong sales in November and December helped minimize the seriousness of the problem, the reports said.


Eziba's board had not made a final decision regarding how to proceed last week. An announcement is expected to be made by the company this week.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above