Experian Restructures Business Information Unit

Share this content:
Experian, an information solutions provider, has restructured its business information solutions unit.


Experian said it is putting new strategies into place to meet the needs of a changing marketplace and is centralizing all business-to-business-related functions at its Orange, CA, headquarters.


Areas of concentration include creation of business development and strategic alliance organizations to work closely with industries targeted for growth opportunities, including financial services, equipment leasing, food services, collection, advertising media and transportation.


In addition, Experian is focused on creating strategic alliances and partnerships -- including activities such as product integration, joint marketing and co-selling to targeted accounts -- to reach a broader set of markets. A new e-commerce strategy and product enhancements are also on the agenda.


Loading links....
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here