Experian Offers Real-Time CDI via Truvue

Share this content:
Experian, an information solutions provider, said yesterday that its Truvue customer data integration technology now allows instant access to Experian's continuously updated national reference database.


This access previously was available only as a custom feature. Truvue cleans and integrates customer information from disparate sources across a company's organization to achieve a single view of each customer.


According to Experian, Orange, CA, adding the ability for real-time content exchange lets companies enhance internal data with the updated customer information from Experian's reference database. Companies also can instantly link current transaction data with historic information, verify and correct customer and prospect identification data directly at the point of customer interaction and personalize offers instantly while the prospect or customer is talking with a company representative or shopping on the Web.


Truvue applies data-cleansing procedures at the initial point of data entry, preventing inaccurate data from polluting a company's database. As a customer service associate keys in new data, for instance, that information is verified by immediately referencing the Experian database. The verified information then is introduced into a company's database systems.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here