Estee Lauder Outsources Gloss.com E-Commerce

Share this content:
Estee Lauder Companies Inc.'s ELC Online subsidiary has agreed to outsource to Global Sports Inc. certain aspects of e-commerce for cosmetics retailer Gloss.com.


Global Sports, King of Prussia, PA, will host and handle the technology platform supporting Gloss.com, plus fulfillment and customer service. It also will host the sites of Estee Lauder's Estee Lauder, Origins, M.A.C. and Bobbi Brown.


Gloss.com and Estee Lauder brands will still control design, merchandising and marketing of the sites.


The decision is meant to reduce platform development and maintenance costs for the New York-based cosmetics giant.


Estee Lauder in 2000 bought the 3-year-old Gloss.com to house nine boutiques for its house brands as well as others like Chanel.


The company on April 30 said it would take charges of $57 million for goodwill write-off and restructuring Gloss.com, including severance to 33 employees and the closure of the San Francisco office. Gloss.com operations are now in New York.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above