Escalate Retail tracking well after merger: Exec at Shop.org

Share this content:

NEW YORK - Escalate Retail was on hand at Shop.org's annual summit this week, seven weeks after its birth from a merger between GERS Retail Systems and Ecometry Corp.

The two firms merged together to offer their customers the combined benefits of Ecometry's merchandising and retail system and GERS' e-commerce and loyalty platforms.

"We feel that it is coming together very well," said Phil Kenney, vice president of marketing at Escalate Retail. "Our main focus with the new partnership is to drive profit for retailers."

Escalate Retail has kept two respective headquarters - GERS in San Diego and Ecometry in Del Ray Beach, FL - but the two systems have been streamlined and integrated.

One new agenda from this integration is encouraging retailers to use the online tools to apply traditional offline marketing tactics.

A tactic, for instance, is looking at customers based on location, and marketing specific colors and style to specific consumers based on that demographic data.

One client which has found the partnership useful is youth retailer Hot Topic, which was customer of both GERS and Ecometry before the merger. Since the integration, Hot Topic has experienced an easy transition and is already using both ends of the business, Mr. Kenney said.

Mergers like this are common these days, and may even be inevitable for the many e-commerce software firms out there if they have to survive.

"There are a lot of software companies with compelling solutions that don't have the capital to drive into the market," Mr. Kenney said. "Combining massive resources and innovative technology really makes it work."

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above