Equity Fund Acquires Paula Young, Other Catalogs

Share this content:
Specialty Catalog Corp., a multichannel marketer of women's wigs under brand names such as Paula Young and Especially Yours, has been sold to a Toronto-based private equity fund. The announcement was made yesterday by Goldsmith Agio Helms, the investment bank handling the sale.


The deal with EdgeStone Capital Partners "will provide us with access to capital that will enable us to grow and expand our market share at a most opportune time," Joseph Grabowski, CEO of Specialty Catalog, said in a statement.


The business is entering a new phase of growth as maturing baby boomers enter the core demographic for wigs, hairpieces and related products, he said.


Specialty Catalog distributes its products through catalogs, online, salons and select retail outlets in the United States and United Kingdom. In the UK, the company markets its products under the names Natural Image, Jacqueline, Paula Young and HotHair.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above