Equient Debuts List Product Suite

Share this content:
Information product provider Equient has added Connect3 Performance to its Connect3 Direct Product Suite of list targeting applications.

Connect3 Performance provides direct marketers with prospect lists that have been modeled against 1,000 consumer attributes across the Connect3 database of 95 million postal addresses, 65 million telephone numbers and 30 million e-mail addresses. Equient compiles the data from a wide range of sources.

"What we're offering with this product is really another approach to leveraging data to identify prospects," said Michael Loudermilk, vice president for information products at Equient, Fairfax, VA. "We believe that this targeted approach in virtually all cases will increase the productivity of the list."

The modeling process can be completed in five days and is powered by technology from Equient's parent company, Veridian, which specializes in information and networking technology.

A key feature of the Connect3 Performance product is its ability to communicate across channels to the individuals on the file, Loudermilk said. Connect3 Performance allows marketers to reach targeted prospects via postal mail, telephone or e-mail.

"Choosing your target market should be independent of the vehicle you choose to communicate in," said Aldo Zucaro, director of marketing information products at Equient. "Whether it's mail, e-mail or phone, your target market will remain your target market."

Equient said its Connect3 product suite can compete with the direct marketing data giants.

"Our competitors are the large compilers like Experian, Donnelley and Acxiom," Zucaro said.

"I believe that Connect3 Performance directly competes with any targeted list product regardless of source," Loudermilk added.

Some of the selections on the Connect3 database are geography, age, presence of children, gender, ethnicity, home value, income, profession, education, purchase activity and lifestyle scores.

The Connect3 product suite includes two other list products: Select, an individual and household consumer file; and Resident Plus, a residential list in carrier route sequence.

Equient serves clients in the retail, healthcare, finance, manufacturing and telecommunications fields.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above