Debuts Ohio Awareness Campaign

Share this content:, Columbus, OH, an Internet-based company that provides consumers with information about utility deregulation, launched its integrated marketing program in the Columbus area last week.

The program is centered on the distribution of a 16-page Energy Values Guide, a regional magazine developed by Prosper Business Development Corp., Columbus, that is designed to increase awareness regarding customer choice and deregulation. The guide was distributed to 450,000 commercial and residential customers in Columbus beginning Oct. 4, about the time Columbia Gas of Ohio -- Columbus' major natural gas utility -- opened its customer base to choice. Residents received their guide in polybags at their doors, and 30,000 commercial customers received it through the mail.

The guide contains articles that teach customers what kinds of questions to ask energy companies when they plan to switch carriers and how to understand the restructuring of the electricity market, which hasn't happened yet in the Columbus area. In addition, ads from four different natural gas suppliers that sell products and services in the Columbus area appeared in the guide. The integrated promotion included 60-second radio commercials, which began last month. Participating companies also can use's Web site for marketing purposes.

The Energy Values Guide for Central Ohio is the second of the regional programs set to be launched this year by A similar campaign aimed at business customers was launched in Chicago in August, and the final program this year will be launched in November in Atlanta.

-- Melissa Campanelli

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above