EMarketer: E-Commerce to Grow 29% in Q4

Share this content:
Consumer confidence is down and unemployment is staying up, but eMarketer's "Retail Industry Online" report forecasts continued e-commerce growth this year.


EMarketer projects that fourth-quarter consumer spending online this year will rise 29 percent to $17.8 billion, its highest growth rate since the 2000 holiday season, when it increased 71.5 percent over that period in 1999. Fourth-quarter consumer spending climbed 16.7 percent in 2001 and 27.6 percent in 2002.


Other findings from the report:


· U.S. online retail sales (not including travel) will reach $55 billion in 2003, rising to $72.6 billion in 2004.


· 81.2 million Americans will buy online in 2003, rising to 86.5 million in 2004.


· The proportion of U.S. online retailers reporting positive operating margins climbed from 56 percent in 2001 to 70 percent in 2002.


· Top online stores among U.S. Internet users in terms of traffic include Amazon.com, walmart.com, Target, JC Penney and sears.com.


· U.S. retailers' leading reasons for investing in IT include reducing costs (23.4 percent), improving processes (20.7 percent) and increasing profit (19.3 percent).


· 31 percent of North American retailers expect their company's IT spending to stay flat in 2004; 30 percent expect a 1 percent to 5 percent increase; 29 percent expect an increase of at least 5 percent; and only 11 percent expect a decrease.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above