E&M Launches CompUSA DRTV Campaign

E&M Advertising is managing a DRTV campaign that launches this week for computer retailer CompUSA, E&M said yesterday.

Financial details of the contract were not disclosed. E&M, New York, handled creative production and media planning and buying on the campaign.

Dubbed CompUSA Direct, the campaign will feature brand-label technology products at value price points, E&M said. CompUSA, Dallas, operates 225 retail stores and the Web site CompUSA.com.

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