E&M Launches CompUSA DRTV Campaign

Share this content:
E&M Advertising is managing a DRTV campaign that launches this week for computer retailer CompUSA, E&M said yesterday.


Financial details of the contract were not disclosed. E&M, New York, handled creative production and media planning and buying on the campaign.


Dubbed CompUSA Direct, the campaign will feature brand-label technology products at value price points, E&M said. CompUSA, Dallas, operates 225 retail stores and the Web site CompUSA.com.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above