Electronics Cataloger Uses Rock Star Endorsement

Share this content:
The Holiday 2003 Gift Guide catalog from Cambridge SoundWorks is using star power from Fleetwood Mac co-founder Mick Fleetwood in rebranding its transportable music system, Model Twelve, as the Mick Fleetwood Signature Model Twelve Speaker System.


The $399.99 item is mentioned on the cover and appears on page 20 with a testimonial from Fleetwood.


"It's one of those products that has sold consistently for us over the years as a niche product," said Maria Cataldo, spokesperson at Cambridge SoundWorks, Andover, MA. "It appeals to band members, technicians, road crew personnel and producers because it's a transportable, high-quality, high-performance stereo on the go. It's for people who are on their tour buses.


"Having Mick Fleetwood endorse the product helps us further target this niche audience. His standing in the music industry will help it along. We expect increased awareness and sales with his participation with the product."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here