Electronics Cataloger Uses Rock Star Endorsement

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The Holiday 2003 Gift Guide catalog from Cambridge SoundWorks is using star power from Fleetwood Mac co-founder Mick Fleetwood in rebranding its transportable music system, Model Twelve, as the Mick Fleetwood Signature Model Twelve Speaker System.

The $399.99 item is mentioned on the cover and appears on page 20 with a testimonial from Fleetwood.

"It's one of those products that has sold consistently for us over the years as a niche product," said Maria Cataldo, spokesperson at Cambridge SoundWorks, Andover, MA. "It appeals to band members, technicians, road crew personnel and producers because it's a transportable, high-quality, high-performance stereo on the go. It's for people who are on their tour buses.

"Having Mick Fleetwood endorse the product helps us further target this niche audience. His standing in the music industry will help it along. We expect increased awareness and sales with his participation with the product."


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