*Election Delay Could Halt Consumer Spending

Share this content:
The delay in determining who the nation's president is may have an effect on catalogers accomplishing their holiday season sales goals, according to one catalog industry consultant.


"People seem to crawl into a shell and suspend many of their normal activities until they know who the leader of the country is," said Maxwell Sroge, president of Maxwell Sroge Co., a catalog consulting firm in Evanston, IL.


If there are further delays with court challenges, which could cause consumers to delay their holiday purchasing, the affect on the Christmas shopping season could be devastating, Sroge predicts.


Normally there are six weeks after an election for merchandisers to realize their critically important year ending sales, Sroge said. If two of those six weeks are negatively impacted by the election delay, sales increases originally predicted could be cut, he added.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above