Elastic Path unveils latest platform, single-click checkout

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Elastic Path Software has released the most recent advancement of its e-commerce platform for online retail, Elastic Path 5, which features a new AJAX-based checkout technology, Elastic Path One PageT.

The new e-commerce platform enables marketers to create promotions using natural language. Its search engine optimization tools connect Web searchers with relevant products. Elastic Path 5 also delivers filterable in-site search and navigation for shoppers' convenience.

Elastic Path customer and U.K.-based online retailer Electric Shopping.com was looking for an e-commerce platform that would help it raise conversions and lower the cost of customer acquisitions.

Since launching on Elastic Path the retailer's order volume has increase, average order size and items per basket is up 25 percent and order accuracy has never been as high, the company said in a statement.

Elastic Path One PageT, the shopping cart component of the new platform, combats cart abandonment by enabling returning customers to complete an order with a single click. One PageT eliminates waiting for page reloads, provides a constant snapshot of order details and allows cart contents and order details to be adjusted at any time, in any order, without leaving the checkout process.

Elastic Path, Vancouver, B.C., will begin shipping its latest product version to customers on Nov. 6.

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