Eddie Bauer Names VP of Marketing

Share this content:
The makeover at Eddie Bauer continues with the announcement yesterday that Ann Taylor veteran David Makuen is the new vice president of marketing.

Eddie Bauer, Redmond, WA, announced a handful of changes in the past several months after news circulated in the fall that bankrupt parent company Spiegel Inc. received no satisfactory offers to buy the outdoors apparel brand.

Since then, Spiegel said it will file a reorganization plan this quarter for Eddie Bauer, that it had received court permission to open 15 new stores and, just last week, that it will close 23 underperforming stores. Spiegel also said it may still sell the chain.

Makuen will oversee Bauer's brand communications, retail creative design, apparel marketing programs, Home and outlet marketing programs, copywriting and credit and loyalty programs. He will report to president/CEO Fabian Mansson.

Most recently, Makuen was vice president of marketing of the direct division for the Ann Taylor and Loft brands.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above