Eco-friendly retailers heat up aid for global warming documentary
Ecologically minded retail brands including Krystal Planet, Ecover and The Body Shop are helping promote "The Great Warming" a new documentary film on global warming, with promotional products.
The Great Warming is a documentary narrated by Keanu Reeves and Alanis Morissette and will be released nationwide Nov. 3rd in select Regal theaters.
Krystal Planet, Ecover and The Body Shop are lending products and manpower for promotions and marketing to create consumer awareness and help drive ticket sales.
Krystal Planet, Lenexa, KS, is marketer and distributor of a wide variety of energy saving and efficient products like energy savers for home and car heating systems.
Ecover, Brussels, is a Belgian manufacturer of ecological cleaning products that are biodegradable like herbal dishwashing liquid and all-natural laundry detergent.
The Body Shop, San Francisco, is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products like skin care, make-up and lotions.
The film has benefited from the efforts of a number of large firms who support the cause including receiving financing from Swiss Re, a Swiss-based financial firm that is focused on reinsuring the environment.