EBay to acquire GSI Commerce

Share this content:

EBay has agreed to acquire e-commerce and interactive marketing services provider GSI Commerce for approximately $2.4 billion, the companies said March 28. The acquisition is expected to close in the third quarter.

“The boundaries between online and offline commerce are blurring, said John Donahoe, CEO of eBay, during a conference call announcing the acquisition. “Retailers of all sizes are looking for help to grow their business. Our business is in position to take advantage of this, and today's announcement fits that strategy.”

GSI has more than 180 clients in 14 merchandise categories. The company will operate as a separate business unit, managed by Christopher Saridakis, CEO of GSI's marketing services division. GSI generated $1.4 billion in revenue in 2010, the companies said on the conference call.

“We now have a capability that extends from sole proprietors, small businesses and now large merchants and brands,” said Donahoe. “[Saridakis'] primary focus will be on executing their plan, and we will begin to evolve our platforms on a common direction.” 

EBay will divest 100% of GSI's licensed sports merchandise business and 70% of members-only shopping sites ShopRunner and Rue La La — three businesses that are not core to eBay's long-term growth strategy, according to a company statement. EBay will sell these assets to a newly formed holding company led by GSI founder and CEO Michael Rubin for about $600 million.

GSI acquired sports merchandise retailer Fanatics for $277 million in February and advertising analytics company ClearSaleing for an undisclosed amount the prior month.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above