EBay ends Google AdWords boycott

Share this content:

Online auction giant eBay has returned to using Google AdWords after a 10-day boycott, although the company says it will now be buying from Google in smaller numbers.

EBay's new strategy will focus on alternatives to Google including spending more money on advertising placed on Yahoo, AOL and MSN and cutting the budget for Google AdWords.

The conflict between the two companies came about in Boston June 14-16 at eBay Live, the annual customer event for the eBay community. Google Checkout had been banned from eBay as a payment method and was turned away from being an exhibitor at the event, according to Google.

Not wanting to miss an opportunity to meet with eBay users, Google tried to lure the convention-goers to its own party called "Let Freedom Ring" on opening night of eBay Live.

As a response, eBay announced that it would pull all of its advertising off of Google's AdWords network.

EBay claims that statistics from Web analytics firm Hitwise show that the ban actually led to a traffic increase.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above