Early November e-commerce sales up: MasterCard

Share this content:

Retail sales, including online transactions, showed year-over-year improvement during the first half of this month, according to MasterCard Advisors.

E-commerce sales were up 11.4% year-over-year in the first two weeks of November, according to MasterCard Advisors' SpendingPulse report, an index that tracks sales through credit card and other payment types. Online sales had grown at a rate of about 7% since this summer, which some industry experts said was an indication of the segment maturing. The growth rate was probably helped by early shipping deals and other special online promotions, noted Michael McNamara, VP of research and analysis for SpendingPulse.

Apparel sales were up 9.7% in the half-month, better than the 8.2% growth the category saw in October. Luxury spending, excluding jewelry sales, was up 6.7% year-over-year, an improvement from October's 4.2%. Electronic sales increased 0.7% year-over-year, after dropping 3.1% in October.

“For now at least, we are seeing some decent growth numbers, and while levels are not yet back to 2007, the year-over-year growth stats are helping to get the holiday season off to an encouraging start,” said McNamara.

A MasterCard Advisors' representative could not be immediately reached for comment.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above