E-Dialog: E-Mail Is Top-Three Marketing Vehicle

Share this content:
A study by outsourced e-mail marketing services firm e-Dialog said 32 percent of respondents ranked e-mail as their most effective marketing vehicle and 82 percent placed it in the top three.


In a sign of broader acceptance, 48 percent of those surveyed hold e-mail to be a mainstream marketing vehicle for their firm, according to e-Dialog's 2002 E-Mail Marketing Benchmarking Study, a 22-page report based on responses from 300 marketers across industries. The study was released yesterday.


"We have seen the marketing budgets of our clients steadily shift toward e-mail, and this study further substantiates that trend," John Rizzi, president/CEO of Lexington, MA-based e-Dialog, said in a prepared statement.


The survey found that 55 percent of respondents increased the percentage of marketing dollars they allocated to e-mail this year versus last, and only 5 percent decreased it. By contrast, 16 percent boosted the budget for traditional direct mail while 33 percent decreased it.


According to the study, e-mail was the only marketing discipline whose average percentage of budget grew in 2002 from 2001.


Also, 54 percent of marketers surveyed increased their use of e-mail because of the economic slowdown.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above