DVD Site Kicks Off Ad Campaigns

Share this content:
Infinity Resources Inc. has started digging into a $150,000-plus 2001 promotions budget for its new DVD retail site, www.deepdiscountdvd.com.


Promotions under way include banner ads at E! Online, New York, and promos in e-mail newsletters owned by DVD affinity sites such as DVDReview.com, Orange County, CA, and DVDTalk.com, Portland, OR.


The banners and e-mail promos for the site, opened Feb. 1, are scheduled to run into the spring. The ads will be followed by national radio and newspaper print ads slated to begin next month.


David Barker, director of Internet marketing at Infinity, said his company would not spend a lot of cash on e-mail after experiencing diminishing returns from such campaigns in other divisions.


"Some of the lists are not as fine-tuned as we hoped they'd be," Barker said. "We are going to be more selective with our lists and basically use e-mail to re-market to our repeat customers more than anything else."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above