Duplicate Elimination Nets Big Savings for Catalogers

Share this content:
Catalogers using Drop Ship Express' Duplicate Elimination Software System Program are reporting thousands of dollars in savings from the elimination of duplicate catalog mailings.

"Postage rates have gone up and catalogers are looking for ways to reduce their costs as much as possible," said Don Berry, vice president of sales and marketing at Drop Ship Express, Minneapolis.

There is no setup fee or maintenance charge for the service. The system also provides free daily fallout reports. Users are only charged when a duplicate name is deleted.

Customers using the service include leatherwear retailer Coach, New York, and Restoration Hardware, Corte Madera, CA.

Ashley Beech, catalog marketing manager at Restoration Hardware, said the service has saved the cataloger about $5,000 since it started using the program last year.

"When you're using a third-party data center like we are, errors sometimes happen," Beech said. "We've had a couple of mistakes where files have been sent twice. The system they have in place catches mistakes like that, and it has saved us a tremendous amount of money."

Beech estimated that the program has helped to eliminate between 5,000 and 6,000 duplicate catalog mailings.

Parinaz Vahabzadeh, manager of direct marketing at Coach, said the company started using the program last year and has avoided mailing more than 10,000 duplicate catalogs.

"We had a sense that, as the number of our requesters on the Internet went up, we were aware of the possibility of people requesting [catalogs] multiple times," Vahabzadeh said. "We wanted to set up something that would eliminate that."


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above