DRG/SourceLink Wins SpeechWorks

Share this content:
SpeechWorks International Inc. has named Direct Results Group/SourceLink Inc., Boston, to create lead-generation programs on an account valued at $2 million to $3 million.


An estimated six agencies in the Boston area pitched for the account. CPS Direct, Woburn, MA, was the incumbent.


SpeechWorks, a provider of over-the-telephone, automated speech-recognition software, allows consumers to use everyday language to carry out daily business transactions, reducing issues involved with touch-tone menus.


SpeechWorks wants to raise its market profile. It targets large companies that typically have call centers or some form of automated customer interface.


"What they want us to do is a combination of continuing to build their brand but primarily to build their demand by generating leads and to help catalyze or move along the leads they have in the pipeline," said Phin Gay, principal at DRG/SourceLink.


Tactics in place include direct mail, e-mail, Web seminars, trade shows and print advertising.


SpeechWorks joins a roster of DRG/SourceLink clients such as Forrester Research, Lucent Technologies, Baltimore Technologies and InterWorld. Billings at the 6-year-old shop were $35 million last year.


This new assignment from SpeechWorks comes just as customer relationship management issues are gaining recognition at both online and offline companies.


DRG/SourceLink's task is not just to create marketing for generating leads, but also to help convert them.


"We call that incubation programs to give them pipeline control," Gay said. "That is absolutely important on marketers' minds these days."


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above