Dress Barn brand in e-commerce debut

Share this content:

Dress Barn Inc., which owns women's apparel chains Dressbarn and Maurices, signed a multi-year agreement with GSI Commerce.

GSI will provide e-commerce technol­ogy, fulfillment and design services to the Maurices brand, which has never before had an online retail platform. The e-com­merce site will launch in the fall.

“GSI has a terrific reputation in the industry for providing leading e-commerce services to large, national retailers,” said David Jaffe, president and CEO of Dress Barn Inc. in a statement.

To date, the Dressbarn chain does not have an online retail platform. Maurices has 697 stores in 44 states, and Dress Barn has 834 stores in 46 states.

Dress Barn declined further comment.

close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above