Doubleday, BMOC Venture to be Called Bookspan

Share this content:
Doubleday Direct Inc. and the Book of the Month Club Holdings LLC on Monday said their previously announced joint venture would be called Bookspan, and they named Doubleday Direct CEO Markus Wilhelm CEO of the combined companies. Other top executives will be drawn from the ranks of both companies.

George Artandi, the former CEO of BMOC, returned to the corporate ranks of BMOC parent Time Inc. Malka Margolies, vice president of corporate communications for BMOC, said no other staff reductions were planned as a result of the merger.

The two companies agreed to merge in December in order to save on their printing, distribution and marketing costs and to wage a better battle against the bargain pricing of such Web-based sellers as The company's Booksonline subsidiary, which combines the e-commerce efforts of both book clubs, will be run by Seth Radwell, executive vice president of Booskspan. Margolies said additional online-only book clubs are in development, and could be launched by this summer.

Each of the 50 or so individual clubs within Bookspan, including the Book of the Month Club and the Literary Guild, will retain its current identity.

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above