DoubleClick Plans Database Solution for Catalogers

Share this content:
DoubleClick Inc. is readying a new integrated database solution for mid-market catalogers called ClearEDGE, the New York company said yesterday.


ClearEDGE gives catalogers access to their data as well as campaign management, reporting and analytics. The Web-based system was designed to provide midsize catalogers with tools for their market without the cost of a custom solution, DoubleClick said.


The solution incorporates DataEDGE, DoubleClick's data hygiene and list processing tool. ClearEDGE also can be used in conjunction with DoubleClick's multichannel measurement tool, ChannelView.


ClearEDGE is in testing but DoubleClick hopes to roll it out after July. Catalogers beta testing the solution include Flax Art & Design, TechnoScout and Swanson Health Products.


DoubleClick's catalog cooperative database Abacus Alliance contains about 400 mid-market catalogers.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here