DMW Direct "upgrades" with new director of digital marketing

Share this content:
DMW Direct "upgrades" with new director of digital marketing
DMW Direct "upgrades" with new director of digital marketing

Direct response advertising agency DMW Direct has appointed Greg Marta as its director of digital marketing in a move to “upgrade” the company's digital proposition and service offerings, says DMW Direct president and CEO Mark Mandia.

Marta, who started with the company on July 16, reports to DMW Direct's EVP and CCO Bill Spink.

“We are all about direct marketing and all we do now is integrated response,” says Mandia, noting that while DMW Direct already had a “robust digital service offering” before bringing on Marta, the agency has been looking to “take it to the next step” and hire someone with a “higher level” of experience in the field. DMW Direct ultimately looked externally to fill the position, Mandia says, because the company sought to expand its capabilities.

To find Marta, DMW Direct utilized electronic job boards, industry postings, and a headhunter, says Mandia, who discovered Marta via a direct resume sent in to a job site.

“[Marta] covers the gamut in terms of digital marketing,” Mandia says.

Marta has nearly two decades of experience in online marketing. Prior to joining DMW Direct, he served as online marketing director at GS1 US, and has in the past filled marketing and advertising roles at Razorfish and MetLife

“That he worked with MetLife was attractive to us because a large portion of our business is in insurance—that was a big plus,” Mandia says.

In his new position, Marta will do “everything from basic digital delivery to higher level interactive strategy,” says Mandia, adding that Marta will oversee a “combination of existing full-time staff and outsourced resources.” Mandia declined to specify the number of either.

DMW Direct has several divisions with which Mr. Marta will interact, including client services, account services, data analytics, and production. “He has a pivotal role that will touch all our disciplines,” Mandia says.


Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above