DMS to Integrate Responsys.com Into Programs

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Responsys.com, Palo Alto, CA, an online permission marketing e-commerce company, said this week that Direct Marketing Solutions is integrating the Responsys.com Interact, a platform for permission marketing on the Internet with its direct marketing offerings. The program will allow DMS, Portland, OR, to offer an integrated direct mail and e-mail marketing solution that serves both customer acquisition and retention needs of e-business.

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