DMA Begins Enrollment for Customer Audit

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The Direct Marketing Association has begun its enrollment campaign for its Spring 2001 Customer Audit of Catalog Performance and Services Study.


The study includes an assessment of a cataloger's entire operation by international marketing research firm Taylor Nelson Sofres Intersearch. The goal is to learn how satisfied customers are with a cataloger's performance and how catalogs compare with others.


Participating catalogers must provide names and telephone numbers of 3,000 randomly selected customers who have purchased from their catalogs between April 1 and May 30.


The cost for the service is $5,000 for DMA members and $6,000 for nonmembers.


Space is limited, and the application deadline is June 1.


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