Direct Segment Puts Spring in April Sales

Share this content:
Direct marketers and specialty retailers reported rising sales in April yesterday buoyed in part by growth in the catalog and Internet sectors as department stores showed more modest gains over last year's performance.


The Talbots Inc., Hingham, MA, saw a 7.1 percent increase in comparable-store sales while total company sales for the month climbed 11 percent. For the 13 weeks ended April 30, Talbots had an 8 percent increase in overall sales, driven by an 8 percent rise each in comparable-store sales and direct marketing, including catalog and Internet sales.


JoS. A. Bank Clothiers, Hampstead, MD, posted increases in comparable-store sales of 5.8 percent and combined catalog/Internet sales of 33.7 percent. Total sales jumped 25.4 percent for the month.


At Neiman Marcus Group Inc., Dallas, April comparable revenue was up 14.2 percent overall. The specialty retail stores segment had a 12.5 percent increase, and Neiman Marcus Direct, which includes catalogs and Internet sales, had a 19.5 percent increase.


Same-store sales for J.C. Penney Co., Plano, TX, rose 3.6 percent while catalog and Internet sales were up 12.5 percent.


Federated Department Stores, Cincinnati, showed a same-store sales increase of 2.8 percent and an overall increase in sales of 2.6 percent.


At Nordstrom Inc., Seattle, total April sales improved 8.1 percent.


Urban Outfitters, Philadelphia, reported a 36 percent rise in total sales for the three months ended April 30 on an 11 percent uptick in comparable-store sales, a 54 percent increase in direct-to-consumer sales and a 69 percent increase in wholesale sales. Also, its number of stores climbed 29 percent.


Sales by other retailers included:


· Abercrombie & Fitch, New Albany, OH, with a 16 percent rise in comparable-store sales for April and a net sales increase of 31 percent.


· The Bombay Company, Fort Worth, TX, with an increase of 7 percent in same-store sales in April and a 9 percent rise in total revenue reported late Wednesday.


· Brookstone, Merrimack, NH, posted a same-store sales drop of 3.9 percent for the 13 weeks ended April 30, but an increase in direct marketing sales of 12.3 percent on a 24.5 percent jump in circulation.


· Casual Male Retail Group, Canton, MA, reported a total sales increase of 24.4 percent for first-quarter 2005 and a 2.3 percent improvement in comparable-store sales.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above