Direct Media to Debut National Geographic File in April

Share this content:
The National Geographic Society will make its more than 3 million active North American member names available for list rental through Direct Media Inc. as of April 2.


In addition, DMI will take over management of National Geographic's 2.6 million active book buyers, 490,000 active video buyers and 265,000 active catalog buyers.


"The active member portion is brand-new, so that's a really exciting piece of the file to work with because of the prestigious nature of the society and the fact that they never allowed their members' names to be rented before," said Patty Ricci, senior account executive on the National Geographic files at Direct Media Inc., Greenwich, CT.


The National Geographic files will be enhanced with Acxiom's IB Consumer data, which will allow DMI to offer psychographic, demographic and lifestyle selects.


These files will join the DMI managed properties roster, which already includes the lists for National Geographic's Traveler and Adventure magazines.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above