Direct Media Gets Concepts Direct Lists

Share this content:
Direct Media Inc., Greenwich, CT, announced its appointment yesterday as list manager for seven files from Concepts Direct Inc. effective Jan. 1.


Concepts Direct catalog files include Colorful Images with 838,900 last-12-month buyers; Colorful Characters with 54,900 last-12-month buyers; Collectibles by Concepts with 105,200 last-12-month buyers; Linda Anderson with 50,500 last-12-month buyers; Music Stand with 14,300 last-12-month buyers; and New Bargains with 24,700 last-12-month buyers.


In addition, the new-to-market Concepts Direct Master File has 945,000 unduplicated buyers from the above lists. The master file is 79 percent female with an average unit of sale of $45.


Selections on these files include recency, dollar, multi-buyers, geography, gender and product categories. Base prices are $95/M on each list.


Data cards for all Concepts Direct lists are available at www.directmedia.com.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above