Direct Media Gets Concepts Direct Lists
Concepts Direct catalog files include Colorful Images with 838,900 last-12-month buyers; Colorful Characters with 54,900 last-12-month buyers; Collectibles by Concepts with 105,200 last-12-month buyers; Linda Anderson with 50,500 last-12-month buyers; Music Stand with 14,300 last-12-month buyers; and New Bargains with 24,700 last-12-month buyers.
In addition, the new-to-market Concepts Direct Master File has 945,000 unduplicated buyers from the above lists. The master file is 79 percent female with an average unit of sale of $45.
Selections on these files include recency, dollar, multi-buyers, geography, gender and product categories. Base prices are $95/M on each list.
Data cards for all Concepts Direct lists are available at www.directmedia.com.