Direct Media Gets Concepts Direct Lists

Share this content:
Direct Media Inc., Greenwich, CT, announced its appointment yesterday as list manager for seven files from Concepts Direct Inc. effective Jan. 1.


Concepts Direct catalog files include Colorful Images with 838,900 last-12-month buyers; Colorful Characters with 54,900 last-12-month buyers; Collectibles by Concepts with 105,200 last-12-month buyers; Linda Anderson with 50,500 last-12-month buyers; Music Stand with 14,300 last-12-month buyers; and New Bargains with 24,700 last-12-month buyers.


In addition, the new-to-market Concepts Direct Master File has 945,000 unduplicated buyers from the above lists. The master file is 79 percent female with an average unit of sale of $45.


Selections on these files include recency, dollar, multi-buyers, geography, gender and product categories. Base prices are $95/M on each list.


Data cards for all Concepts Direct lists are available at www.directmedia.com.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above