Direct Marketing Gains Give Banta a 3Q Boost

Share this content:
Print and supply chain management provider Banta Corporation reported yesterday that revenue from continuing operations increased 7 percent during the three months ended September 2005 for a total of $381 million.


The Menasha, WI-based company's direct marketing division generated an 11 percent gain in revenue during the third quarter while the division's operating results climbed 43 percent. The division benefited from a product mix that included more complex and targeted direct mail products, an increase in print personalization capacity and multiple productivity improvement efforts, according to a statement from the company.


"During the first half of the year we set the stage for a strong final six months of 2005, with major press rebuilds, press relocations, technology additions, new productivity programs and the establishment of our literature management division to capitalize on growing marketing opportunities," Banta chairman/ceo Stephanie A. Streeter said in the statement.


Banta's consumer catalog division also posted gains, with third-quarter revenue increasing 35 percent.


For 2005's first nine months, Banta's revenue increased to $1.13 billion, an 8 percent gain over last year.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above