Delta Air Lines website treats people like people, not cattle

Share this content:
Delta's flying straight
Delta's flying straight

In a world populated by Orbitz, Kayak, Expedia and Travelocity, when all one has to do is search “cheap flights” on Google, has its work cut out — but the Georgia-based airline is doing everything it can to make its website a real destination.'s design — when compared to the chaos of and's humdrum layout — is clean and classy, and information is easy to find. Delta foregoes the standard horizontal navigation bar for a vertical bar, which is impressive in its simplicity: “Book a Trip;” “My Trips;” “Check-in;” and “Flight Status.”

Clearly marked icons link to landing pages where visitors can book cars, hotels and vacations.

A recessed, but still noticeable, navigation bar at the top right skillfully hides hefty drop-down menus packed with nitty-gritty information about baggage, special travel needs, in-flight services and Sky Miles, the airline's loyalty program.'s “Best Fair Guarantee,” promoted on the site, gives customers the opportunity to cancel an order within 24 hours for a full refund, no questions asked.

This site is well worth the trip.

Check out more e-commerce sites and see how they rated:

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above