Dell's Layoffs Not Expected to Affect Marketing, Company Says

Share this content:
Dell Computer Corp.'s elimination of 3,000 to 4,000 regular full-time positions over the next two quarters will not have a negative impact on its marketing efforts, a spokesman said yesterday.


"We will continue to market our products as we always have," said Mike Maher, a spokesman for Round Rock, TX-based Dell. "We plan on putting more emphasis behind our service products that make up our enterprise class."


Maher said the enterprise class is where Dell made a lot of headway over the past year and is also where it stands to make the most profit.


The layoffs will affect all areas of the company, including marketing, sales and engineering, and will especially impact the management levels, Maher said. The layoffs will take place primarily in central Texas. The latest layoffs come on top of 1,700 others announced in February.


"There has been no announcement yet on which areas will be affected most," Maher said.


The company plans to consolidate areas in the sales, marketing and engineering divisions as well as other parts of the organization. It also will combine certain manufacturing functions, significantly limit hiring of new workers and require most U.S. salaried employees to take unpaid time off during the second quarter.


Dell said results for the first fiscal quarter, which ended Friday, would meet previous expectations of $8 billion in revenue and 17 cents in per-share earnings.


Full first-quarter results and comment on second-quarter expectations are due May 17.


Dell said it expects to take a one-time, pre-tax charge of $250 million to $350 million against its second-quarter earnings primarily related to job reductions and consolidation of facilities.


At the close of the market yesterday, Dell's stock was trading at $24.80, down 4.28 percent from the previous day's close.


close

Next Article in Multichannel Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above