Delivered: Birthday Greetings

What's in our mailbox this month: birthday greetings

Customers with a Victoria's Secret Angel card receive a birthday email and mailer with a calendar of store events and promos on the back for $10 off their next purchase.



Loyal Macy's shoppers receive a birthday wish with a $10 off card, while Anthropologie and DSW shoppers receive birthday postcards for 15% and $5 off respectively in-store or online.


 “let us help you celebrate...” suggests White House Black Market's birthday postcard, which is supplemented with an email, for $10 off an online or in-store purchase.




chocolatier delivers a $10 birthday gift email redeemable at any one of their boutiques or online with the message to “Treat yourself to something special.”

Check out what else has been hitting our mailboxes: men's apparel catalogs; b-to-b direct mailers; 6-by-9-inch direct mail; targeted consumer emails; music and performance series in New York; airline emails.

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